Primary customers
The initial customer focus should be small-to-medium Landcare and NRM organisations that carry meaningful governance and delivery obligations but do not have enterprise-grade systems or dedicated compliance teams.
These customers are likely to value practical help with:
- policy and procedure registers;
- project and grant evidence;
- committee and staff continuity;
- controlled templates;
- compliance calendars;
- role-based access;
- auditable communications.
Not-for-profit incorporated associations
Incorporated associations are often volunteer-led or committee-led. Their needs may include clear delegations, committee approvals, membership communication, grants records, insurance records, volunteer documentation, and simple handover processes.
Companies limited by guarantee
Companies limited by guarantee may have more formal governance, reporting, and board expectations. They may need stronger controls for policies, delegations, contracts, finance-related procedures, service delivery, and stakeholder reporting.
CATSI Act corporations
Aboriginal and Torres Strait Islander corporations may require culturally appropriate governance support, clear decision records, role clarity, document controls, project evidence, stakeholder communication, and respect for community-specific information governance.
Private commercial operators
Private organisations operating in the sector may need structured procedures, client communication records, compliance evidence, contractor management, service templates, and project delivery documentation. They may become a secondary market after the not-for-profit MVP is validated.
Buyer and user roles
Likely roles include committee chairs, secretaries, executive officers, project managers, operations managers, compliance officers, board members, volunteers, field coordinators, communications staff, and external advisors.
The product must therefore support both occasional users and operational users who rely on it every week.